Jeremi Karnell's Page

Jeremi Karnell 37, Male Boston, United States: 2ab0wmaxxdlv0; Share

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Neuromarketing (3 members)
Engagement (11 members)

Web Analytics (12 members)
Web 2.0 Innovators Group (35 members)

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Latest Activity

Jeremi Karnell added the blog post 'NeuroMarketing - New Tools For Engaging Customers' Apr 25

Jeremi Karnell commented on the blog post MITX | One to One Interactive Engagement Series: "Player Engagement & In-Game Advertising" Apr 5

Jeremi Karnell commented on the blog post Is Microsoft developing brainwashing banner ads? Apr 5

Jeremi Karnell commented on the blog post Is Microsoft developing brainwashing banner ads? Apr 1

Jeremi Karnell added 2 new blog posts. View Jeremi Karnell's blog posts Feb 28

Jeremi Karnell commented on the blog post Updated Definition of Neuromarketing on Wikipedia Jan 22

Dean Whitney left a comment for Jeremi Karnell Jan 22

Profile

Your Location:: Boston, MA

Occupation:: Digital Marketing

Company:: One to One Interactive

Website:: http://www.onetooneinteractive.com

About Me:: Founding Partner | President-One to One Interactive

As President for One to One Interactive, Jeremi is responsible for building a broad-based and highly effective business development, marketing and public relations functions.

Jeremi co-founded the firm in 1997. During that time, he has overseen the creation of the firm's marketing services group and its position as an industry leader in online direct response & brand marketing (focusing on Rich Media, Broadband/iTV, Mobile, E-Mail, and Consumer Generated Media tactics).

Client Roster has included:
Comcast, Qualcomm, Nextel, Motorola iDEN, Unisys, State Street, Arthur D. Little, Digital Equipment Corporation, Business Week, AT&T, Kraft

Education:
Jeremi holds a Bachelor's degree in Political Science from Wabash College

Professional Achievements:

* Speaker: MITX Digital Marketing Panel: Web 2.0 Engaging the Long Tail (2006)
* Executive Board Massachusetts Innovation & Technology Exchange (MITX)
* Executive Board Member of the Association of Interactive Marketing (AIM)
* Mediapost Advisory Board
* Chairman AIM's Mobile Marketing Council
* MITX Acquisition Campaign of the Year-2005
* First Place – "Wireless In Style 2000" Advertising Awards
* Speaker: MITX Behavioral Marketing Panel (2005)
* Speaker: MITX Cookie Deletion Round Table (2005)
* Speaker: 2002 DMA's Spring Direct Marketing to Business National Conference "Using Interactive Marketing to Drive Web Sales Growth: Nextel Case Study"
* Speaker: 2002 DMA/AIM net.marketing Conference "Future of Wireless as a Marketing/Advertising Channel"
* Speaker: 2001 @D:Tech "Making Online Advertising Work"
* Speaker: 2000 E-Customer Intimacy Seminar Speaker: 2000 DMA "Mobile CRM"

Are you currently a MITX member?: yes

Jeremi Karnell's Blog

NeuroMarketing - New Tools For Engaging Customers

Below is a post that was originally published on Steve Furman's Expedient Means Blog. I am re-publishing with Steve's permission here. He attended a Forrester Marketing Forum session I spoke at on April 8th titled "Marketing's New Imperative for Success: Engagement". Steve did a fantastic job covering a number of presentation that were given over three days in Los Angeles. Enjoy! -----… Continue

Posted on April 25th, 2008 at 6:00pm — No Comments (Add)

MITX | One to One Interactive Engagement Series: "Player Engagement & In-Game Advertising"

(Left Click the image above and choose Download. 19.8mb)

On March 2th, 2008 One to One Interactive and MITX bowed the first presenta…

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Posted on April 1st, 2008 at 1:00pm — 3 Comments (Add)

Eric Peterson's Engagement Model

I am sure many of you have ran across the Peterson Engagement Model. For those of you that have not, its worthwhile spending time familiarizing yourself with it. There is no doubt that his contribution to define engagement as it relates to measuring visitors to a website is valuable on many levels. Indeed, MediaPost's Kevin Mannion stated it best when he observed that the Peterson Model acknowledges the "complexity of measuring and talking about engagement, and show(s) us a way to make the analy… Continue

Posted on February 28th, 2008 at 4:55pm — 2 Comments (Add)

Updated Definition of Neuromarketing on Wikipedia

Last week I announced via a post on my firms blog OTOinsights that I intended to partially update the… Continue

Posted on January 21st, 2008 at 3:21pm — 2 Comments (Add)

OTOinsight's Serious Games for Marketing Presentation: Corporate vs. Amature Builds

OTOinsight's t=zero research division bowed its initial set of findings focused on Serious Game Marketing by comparing corporate vs. amature virtual world builds at the MITX Digital Marketing Conference (hosted by UK Trade & Investment at the British Consulate in Cambridge, MA. in December 2007). This is an early insight to wha…

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Posted on January 21st, 2008 at 3:14pm — No Comments (Add)

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At 11:51am on January 22nd, 2008, Dean Whitney said…: Yes, it is Ning. Its also Google OpenSocial compliant. By far the best white label SaaS social networking platform. Too bad they don't license the source code.